GM Announces Chief Strategy Officer and Chief Marketing Officer Appointments at Its Korean Operations

2024-01-29

Jungyoon Jung, Chief Marketing Officer (CMO), to take on the new position of Chief Strategy Officer
Myongok Yoon, Managing Director of Communications, to concurrently serve as CMO
Appointments are effective Feb. 1

General Motors today announced two important changes in the leadership of its Korean Operations, effective Feb. 1.

Chief Marketing Officer (CMO) Jungyoon Jung will transition to the newly established position of Chief Strategy Officer (CSO). She will lead the formulation and implementation of strategies aimed at fostering the mid-and long-term growth and sustainability of the company's commercial and corporate operations.

Managing Director of Communications Myongok Yoon, will succeed Jung as CMO while retaining her duties as Managing Director of Corporate and Executive Communications. She will take charge of the company’s domestic sales, with responsibility for developing and executing marketing strategies for the Cadillac, Chevrolet and GMC brands.

The executive appointments are part of GM’s new medium- to long-term strategy for the domestic market. The automaker will continue to grow its multi-brand strategy while prioritizing customer experience-oriented marketing efforts.

Jungyoon Jung has held marketing responsibilities for brands including Cadillac and Chevrolet since joining GM in 2003. In 2021, she became the head of Chevrolet's domestic sales division, overseeing the brand’s sales nationwide. In November 2022, she was appointed CMO for GM's Korean Operations, overseeing the Chevrolet, Cadillac and GMC brands.

Myongok Yoon joined GM in 2019, overseeing corporate and executive communications for GM International. She took on her current position in 2020, leading communications for GM's Korean Operations. With a career spanning 27 years, Yoon is a seasoned professional in marketing and communications. Before joining GM, she managed communications operations at GE Healthcare.

ABOUT GENERAL MOTORS

General Motors is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in safety services and connected vehicle technology, can be found at www.gm.com.

GM operates production and sales operations and an engineering center in Korea, which were established in 2002 and 2019 respectively. GM’s Korean Operations have about 12,000 employees. In 2023, GM’s Korean Operations sold 38,755 units in Korea and exported 429,304 finished vehicles around the world.

CONTACTS

General Motors Media Communications

Byeongsoo Kim byeongsoo.kim@gm.com (010-3283-8617)

Seungyoon Ryu seungyoon.ryu@gm.com (010-5428-8493)

Sooyoung Kim sooyoung.kim@gm.com (010-5138-8535)

NPR Intercommunications

Youngseok Park yspark@nprcom.co.kr (010-8510-1206)

Eunseok Jang esjang@nprcom.co.kr (010-9687-9105)

Jongseok Kim jskim@nprcom.co.kr (010-3927-1021)

WEBSITE

https://media.gm.com/media/kr/ko/chevrolet/home.html